AI Insights · Timothy · January 2024
Top Business Apps Performance in Ghana Q4 2023
In Q4 2023, LinkedIn, Zoom, Adobe Acrobat Reader, iScanner, and OnPhone showed varied performance in Ghana, with notable trends in downloads, revenue, and active users.
The fourth quarter of 2023 saw significant activity among the top business apps in Ghana, with LinkedIn: Network & Job Finder, Zoom Workplace, Adobe Acrobat Reader: Edit PDF, iScanner: PDF & OCR Scanner, and OnPhone - Second Phone Number showing varied performance across downloads, revenue, and active users.
LinkedIn: Network & Job Finder experienced a steady increase in weekly revenue, peaking at approximately $2.9K in mid-December. Weekly downloads showed a downward trend, starting from 7K in late September and dropping to around 5K by the end of December. Active users also saw a gradual decline from around 156K to 138K over the quarter.
Zoom Workplace had a dynamic quarter with weekly revenue fluctuating between $458 and $743, peaking in mid-November. Downloads decreased from about 12K in early October to 7K by the end of December. Active users remained relatively stable, averaging around 360K to 374K throughout the quarter.
Adobe Acrobat Reader: Edit PDF saw consistent weekly revenue, with slight fluctuations, peaking at $778 in early October. Downloads showed a downward trend, starting at 5.7K in late September and stabilizing around 2.5K by the end of December. Active users saw a decline from approximately 370K to 336K over the period.
iScanner: PDF & OCR Scanner maintained a steady weekly revenue, peaking at $397 in mid-December. Downloads showed an upward trend, increasing from 807 in late September to 1.2K by mid-December. Active users also saw an increase, rising from 1.4K to 1.7K over the quarter.
OnPhone - Second Phone Number had a notable increase in weekly revenue, peaking at $248 in mid-December. Downloads saw a significant rise, starting from 782 in late September and reaching over 2.1K by mid-December. Active users consistently increased from 14.2K to 18.1K over the quarter.
These insights, sourced from Sensor Tower, highlight the varied performance of top business apps in Ghana during Q4 2023. For more detailed analytics and trends, visit Sensor Tower.
